Indiana Marketing Principles Standards Alignment

The Indiana Board of Education publishes a set of standards for Marketing Principles as part of its Business, Marketing, Information Technology, and Entrepreneurship library. These standards are designed to help students get their feet wet in the field of marketing – a fusion of principles from Accounting, Management, Personal Finance, Economics, and a whole lot of Marketing!

Our activities are designed to build a solid foundation, borrowing from several other subjects to give students a rich foundation to build their marketing acumen.